Table of Contents: |
This chapter examines the rich graphic design, culture, and mythic grammar of major indigenous American societies, including the Olmec, Maya, Aztec, and Inca civilizations, alongside the traditions of Aboriginal Canadian nations. The study details how these advanced societies developed complex religious pantheons, intricate calendar systems, and hierarchical social structures that greatly influenced their unique artistic expressions. Readers learn about surviving artifacts such as sacred codices, detailed murals, and royal textiles that illustrate storytelling, governance, and daily life. Furthermore, the material highlights the devastating impact of the Spanish conquest, which led to the destruction of many invaluable cultural records and urban centers. Finally, the study explores how indigenous communities utilized visual mediums, such as totem poles and ceremonial masks, to preserve their ancestral heritage, spiritual beliefs, and connection to the natural world.
![]() |
| The Kaminaljuyú clay figurine from the Middle to late Preclassic (1500 BC - 150 AD). (Kaminal Juyú from the Ki´ché words meaning “hills of the dead." ) |
The ancient Olmec Civilization.
The ancient Olmec civilization is believed to have been centred around the southern Gulf Coast of Mexico area (today the states of Veracruz and Tabasco) - further south east than the heart of the Aztec empire. The Olmec culture developed in the centuries before 1200BC (BCE), and declined around 400BC.
There are very few written records about the culture. In fact, at first Olmec artifacts were thought to be Mayan, and the Mayans were thought to be the first great culture in the area. It is believed that they may have been early adopters of the complex religious system that the Mayans and the Aztecs would use. Temple mounds, jaguars, many gods, and perhaps even human sacrifice were used by the Olmec society. The jaguar is a common figure in Olmec religion - especially combined with a snake or human child.
![]() |
| Olmec Mother |
The layout of their newer city (after the decline of San Lorenzo Tenochtitlán), La Venta, would be copied by future societies. The calendar used for centuries in Mexico may also have originated with the Olmec. Their astronomy was also carried on by later groups. They were probably obsess with the timing of religious ritual, as the Mayans and Aztec would be after them.
The Mayan culture.
The Mayan civilization thrived on the availability of surplus labour from its cornfields. During an estimated five months of a year that corn farmers were idle, their manual labour was exploited by the gentry and the temple establishment to construct the Mayan palaces, monuments, and temples. Like any other civilization, the Mayan artists resorted to art to reflect on their culture and on their mode of life, and their art stroked agreeable chords with the man of power both, inside or outside the temple, and so they were sustained in order to decorate their temples and their palaces. The Mayan artist developed an authentic style, which was whimsical and colorful. The subject of their art was mostly narrative. Their works were reflection on their society and its powerful people and their interactions with ordinary folks and their beliefs. Their compositions were highly elaborate and with a heavy emphasis on the interrelationships of lines which were delineating the organic figures as well as the geometric shapes. They painted their designs over special paper and plaster, carved them in wood, stone, clay and stucco models; and terra cotta figurines from molds and on small metal ornaments.
The Mayans had a complex pantheon of deities. Like the Greeks they believed their rulers were the descendants of the gods. They believed, the soul after death will go to the Underworld, Xibalba, a frightful place where demonic gods deceived, befuddled and tested them. According to the Mayan mythology of creation, the Popol Vuh, Gods came to earth and made man in their own image. However, at first they created man far too perfect, since they lived as long as the gods and had all the power and attributes of Gods. This made the Gods quite fearful and so they destroyed the first mankind. In the next trial, the frail 'human', as he exists today was created, and like the Christian Lord, the Mayan Gods promise to return to earth one day. These Godes include:
Chac, the god of rain and thunder. He was important as the god of agriculture and fertility. He was the embodiment of four other gods: "Chac Xib Chac", Red Chac of the East; "Sac Xib Chac", White North Chac; "Ek Xib Chac" Black West Chac", and "Kan Xib Chac", Yellow East Chac. In art, he was generally depicted as an old man with some frog-like features, as he was associated with the frog. Other distinguishing feature of Chac were his fangs and a long nose, and more importantly symbolizing rain he is generally depicted with tears dropping from his eyes and carrying an axe , as a symbol of thunder.
At San Bartolo, located in the Petén area of northern Guatemala , the Mayan murals dating from 100 AD depict the myth of the Maya maize god ; the colours are subtle and muted, the style, although very early, is already fully matured.The murals depicts the Maya creation myth as described in the Popol Vuh.
The Dresden Codex is an ancient Mayan script book of the eleventh or twelfth century of the Yucatecan, Maya. Such codices were primary written records of Maya civilization, together with the many inscriptions on stone monuments and stelae which survive to the present day.
This is a highly important work of art containing many ritualistic sections (including the so-called 'almanacs'). Other segments are of an astrological nature such as eclipses and the Venus cycles. The codex was probably written just before the Spanish conquest.
There were many such books in existence at the time of the Spanish conquest of Yucatán in the 16th century, but they were destroyed in bulk by the Conquistadors and priests soon after. In particular, all codices in Yucatán were ordered to be destroyed by Bishop Diego de Landa in July of 1562.
The royal audience is one of the most prevalent themes of the Mayan graphic design. In this painted Mayan vessel the king ahau is seated, in his usual decorum with folded legs, and receives visitors. Sometimes the names of the ahau and his visitors are written in glyphs.
The artists have recorded carefully, clothing styles, facial decoration, ceremonial masks worn, rules of etiquette and so forth. Many of illustrations show the style of interior design, as well as the design patterns of curtains, pillows, and thrones. Of the crucial importance to Maya social identity were head-gears. Often the ahau in his audiences wears a conical turban hat with a large flower in front of it and quetzal feathers behind; sometimes a hummingbird or fish is attached to the front of that large flower.
![]() |
| A visitor meeting the ruler in front of a mirror |
![]() |
| Preparing for the death of a ruler, a woman attendant hols a death mask, another attendant holds mirror |
![]() |
| Ruler being dressed in full regalia |
Visual Communications in the Aztec Civilization
The Aztec civilization refers to the culture that prevailed the Valley of Mexico in the fifteenth and sixteenth centuries. These were the Nahua-speaking peoples in the Valley of Mexico, who at the time of the European conquest, were consider themselves either "Tenochca" or "Toltec," which was the term persisted since the Classic Mesoamerican era. Well after the end of the Classic Period in Mesoamerica, these people we know them as Aztecs migrated from the north into the Valley of Mexico, in the twelfth century A.D.
The Aztec history, or the history of the Tenochca people is very well recorded. According to their records it began around 1168 in an island in the middle of a lake north of the Valley of Mexico. They migrated to the south as their god, Huitzilopochtli, commanded them and settled in the Valley of Mexico in 1248. The Tenochca considered themselves a peaceful society, but their practice of human sacrifice, disturbed the other communities in their vicinity, who colluded among themselves and defeated the Tenochcas. In 1300, they became vassals of the town of Culhuacan; some escaped to settle on an island in the middle of the lake. The town they founded was Tenochtitlan, or "place of the Tenochcas."
The Aztec economy at the start was self-sufficient, as the villages were small and the farmers could feed the local population. But, as the island urbanized, its population needed high levels of imports from their neighboring communities. Nevertheless, a large segment of the city's population itself were the farmers who would farm outside the city. The rest of the populace were made of a large number of priests, artisans and tradespeople. The economy was urbanized and had a bustling market with many traders and artisans. The Aztecs society differentiated was divided between the macehualles, or lower class, and the pilli, or gentry. However, upward mobility was possible for the talented and brave macehualles.
The Aztec pantheon were consisted of by three dominant gods: Huitzilopochtli, hummingbird wizard, who was the war and sun god, Tezcatlipoca, Smoking Mirror, was the head god, and Quetzalcoatl, Sovereign Plumed Serpent, who was the god of civilization, the priesthood, and learning. Beneath these gods were four remote and aloof gods who ere creators, and in their underneath there were an infinity of other gods, such as Tlaloc, the Rain God, Chalchihuitlicue, the god of growth, and Xipe, the spring god. Like the Mayans, the Aztecs believed that the universe had been created five times and destroyed four times; each of these five eras was called a Sun. The last era, the current, is Four Earthquake, and is reigned upon by Tonatiuh, the Sun-God. This age will end in earthquakes.
Graphic Design in Inca Civilization
The Inca empire stretched across modern day Argentina, Peru and Chile with three distinct geographical features: The Andes mountains, The Atacama desert, and the Amazon rain-forest. It lasted from 1450 to 1530 A.D., when it was destroyed by the Spanish conquest.
According to Inca legends, their rulers numbered twelve as predicted by ancient oracles. Spanish historians for some reason listed only seven. However, they included the legitimate heir of Huayna Capac and the illegitimate son, Atahualpa. Huayna Capac died in 1526, the year before Pizarro landed, leaving a divided kingdom between Huascar and Atahualpa. Dissension between the brothers soon developed, and a civil war ensued. Atahualpa defeated his rival, but in 1532 Pizarro treacherously seized him at Cajamarca and murdered him the following year.
These portraits are presumably based on a series of life-size portraits which were at Cuzco when Frezier visited there in 1713. They were used in various early works on Peru, and in 1752 the Gentleman’s Magazine did a series of small woodcuts evidently taken from the same source.
Like the Mayans, and the Aztecs, the Incas were polytheistic and they practiced ancestral worship. All their deities were associated with nature such as moon, thunder, rain, mountain and so on. They even considered stones (hunacas) objects of worship. However, like Aztecs, they practiced human sacrifice, and like the Greek myth of Iphigenia, sometimes they sacrificed a most beautiful virgine and buried atop the Andean mountain peaks.
Machu Picchu, city in the sky, which is discovered by Hiram Bingham in 1911 is an Inca city that the Spanish had not a chance to plummet and contains the most impressive masonry and art-effects.
The Inca had a hierarchical society with the King who was considered a son of god at its summit and peasants at its base. The last king Atahualpa was overthrown by the Spaniard, Francisco Pizarro who conquered the Inca by having the advantages of horses and gunpowder, which was no match for the primitive weapons of the Inca. This conquest ended the Inca empire and destroyed its culture in 1530 AD..
The Inca civilization attached a great deal of importance to textiles. This prompted the graphic designers to utilize textile as a conduit of their creative imagination. The Inca officials wore stylized tunics that indicated their status. The royal tunic displayed here is the highest status tunic in which no two squares are exactly the same. It contains an admixture of geometric motifs to distinguish the office its wearer. Some of the patterns are symbolic references to earlier cultures, such as the stepped diamonds of the Huari and the three step stairstep motif of the Moche. In comparison, the soldiers of the Inca army wore black and white checkerboard pattern topped with a red triangle .
Compared to man, the women of Inca had a better chance to move up in the hierarchic society because of their weaving skills. In the cold Andes mountains, wool would keep people warm, and weaving was a women vocation. The Inca women artists would weave their stories and art into their clothes and blankets. If a woman possessed the ability to weave beautifully, she could end up in the capital of the empire, Cuzco.
![]() |
| This is a man's garment of Chimu culture (1100/1400 BC) in slit tapestry. This piece shows two anthropoid figures on a red field filled with little geometric fillers. |
Chosen Women in the Inca society, otherwise called Acllacunas, were identified as the Virgin of the Sun, and had important economic and cultural roles. They formed a special class in the society and lived in temple convents under a vow of chastity. They lived apart from their families and communities, and their duties included the preparation of ritual food, the maintenance of a sacred fire, and the weaving of garments for the emperor and for ritual use.
While specific artifacts may vary, various American museums feature collections of Inca gold artifacts, showcasing the remarkable metalworking skills of the Inca civilization. These artifacts, including jewelry, ceremonial objects, and figurines, provide insights into Inca culture and craftsmanship.
The Visual Communications of the Aboriginal Nations of Canada
![]() |
| This Kwakwaka'wakw moon mask is carved from red cedar and has copper inlays, and depicts the four stages of the moon, as well as the ebb and flood tides. |
![]() |
| A Coast Salish Totem |
These northwest Coast Canadian communities are complex, ranked societies, with strong emphasis on clan, lineage, or family groupings. Social positions and rights to use particular ancestral crests continue to be carefully defined and maintained, especially by northern groups. The tradition of marking social position through ancestry by decorating objects of daily and ceremonial use with specific images, remains an important part of these cultures.
![]() |
| A Coast Salish Totem |
![]() |
| A red cedar bentwood Haida storage chest carved and painted with the protective image of Konankada, Chief of the Undersea World. |
Aboriginal people erect totem poles as family crest to honor their ancestral heritage. The graphic images of; animals such as frog, beaver, raven, wolf, bear, eagle as well as human, symbolizes the families collective memories, beliefs and cultural code of conducts. Such cultural artifacts exhibit spiritual dimensions that demarcate the relationship of the man and supernatural beings through the ancestral linage. One of these myths is represented by the image a Raven holding a small object in its beak, in reference to a Prometheus-like narrative in which the Raven brings sunlight to mankind. On the Raven's breast is a flat design image of Konankada. On the Raven's back is a small human, whose extended tongue is joined to that of a of bird like woodpecker. Many rattles have a Frog in the place of the woodpecker, and on some, the Raven even holds a Frog in its beak in place of the sun. This may be a mythic reference to the blind Frog People who lived at the mouth of the Nass River and whose plight prompted Raven to steal the sun.
![]() |
| "Our Beginnings" - Art Thompson; Nuu Chah Nulth, |
These rattles are complex in their meaning and as yet have not been fully decoded. A possible clue is provided by the Tsimshian myth about the Raven who returns to earth after stealing the sun from the Sky Chief and lands on his back in Prince Rupert. The Raven is freed from the rock by a flicker, which uses its sharp tongue to free it. Another Tsimshian myth tells of how the first Raven rattle was brought up on the hook of a fisherman from the Skeena River; from there, its use spread to other people on the north coast.
![]() |
| Nuu-chah-nulth mask. |
These nations were trading among themselves from the early first century AD. For example, Haidas exported their a great variety of objects; such as carved and painted chests, luded copper shields, silver and copper jewelery (after the late eighteenth century), horn bowls, ladles, spoons, and particularly their highly efficient and desired canoes to other first nations of the Canadian west coast. After their contact with Europeans, these nations adjusted their products to European taste. They created small carvings made of a soft black stone called argillite, as well as other artifacts made of ivory, silver, wooden and basketry that have found their way into European and American museum collections.
![]() | ||
| Hunt Jason, Kw Gulth Bear |
![]() |
| Haida Totem pole |
Copper was the ultimate symbol of wealth among the Haida and is associated with Copper Woman of Haida myth. Throughout the coast, shields made of copper were exchanged at ever higher values between chiefs at potlatch feasts. Among the Kwakwaka'wakw to the south of Haida Gwaii, coppers were particularly associated with the distribution of wealth at wedding feasts. The Haida used coppers as a marker and symbol of wealth, and some wealthy chiefs owned a dozen or more.
Go to the next chapter; Chapter 15 - African Art
- Gisele Diaz, Alan Rodgers, ''The Codex Borgia: A Full-Color Restoration of the Ancient Mexican Manuscript'', Dover Publications (June 22, 1993), ISBN 0486275698, ISBN 978-0486275697
- Ferdinand Anders and Maarten Jansen, Codice Borbonico: Codex Borbonicus (Codices Mexicanos), University of Oklahoma Press; Facsimile Ed edition (October 1996), ISBN 0806199393, ISBN 978-0806199399
- Anzovin, Steven et al., Famous First Facts International Edition, H. W. Wilson Company (2000), ISBN 0-8242-0958-3, Thompson, J. Eric, A Commentary on the Dresden Codex: A Maya Hieroglyphic Book, Philadelphia: American Philosophical Society, 1972
- Robert J. Sharer and Loa P. Traxler, ''The Ancient Maya'', Stanford University Press, 2006, ISBN 0804748179, 9780804748179, Page 728
- Simon Martin,Chronicle of the Maya Kings and Queens, Second Edition (Chronicles), Thames & Hudson, 2008, ISBN-10: 050028726
- Mary Ellen Miller, Maya Art and Architecture (World of Art), Thames & Hudson, 1999, ISBN-10: 050020327X
- SOUSTELLE, Jacques. Daily Life of the Aztecs- p/b (Phoeninx Press 2002 reprint of 1955 1st ed.)
- TIME-LIFE. Aztecs: Reign of Blood & Splendor, Time Life, 1992
- BERNAND, Carmen. The Incas: Empire of Blood and Gold, Thames & Hudson, 2007 reprint of 1994 1st ed.
- MOSELEY, Michael. The Incas and their Ancestors: The Archaeology of Peru- p/b (Thames and Hudson 2004 reprint of 2002 2nd ed.)

This work is licensed under a Creative Commons Attribution-No Derivative Works 3.0 Unported License.







































thank you this article is wonderful!!
ReplyDelete