The brave new virtual world of communication design.
At the most fundamental level, the Internet has broadened the horizons of visual communication designers and given them global reach, although it must be said that most graphic designers were by necessity already trained in open-mindedness, and many of them knew that communicating quickly with changing global demographics required flexible, nimble, and informed minds. The new global design space has changed the way we think about collective design concepts that spark our imagination and curiosity.
There are now companies whose entire visual communication operations are geared towards hiring talented freelancers, where companies, sole proprietors, or individual agents can find freelance talent in no time simply by reviewing resumes, portfolios, reviews, and consumer responses to their designs. This newly developed opportunity has led to the empowerment of talented, informed, and educated freelancers, which is rooted in increased international demand for rich, sophisticated, and aesthetically pleasing work.
Modern aesthetics from a positivist perspective in the post-modern post-quantum world of physics, where the observers create the world in their way, has dominated new visual methods in design research. In this new paradigm, it seems that the aesthetic dimension of visual representations and their participation in problem-solving has become an essential component of the theory of reflective design.
The literature has argued that communication design is a dynamic and evolving field that responds to the social, cultural, technological, and economic changes in society. It is argued that communication design is not only about creating aesthetic products, but also about solving problems, engaging audiences, and facilitating interactions. The literature identifies four key trends that shape the future of communication design: globalization, digitalization, sustainability, and social responsibility.
These studies provide a historical overview of graphic design and its role in communication. They trace the development of graphic design from its origins in printing and typography to its expansion into various media and platforms. We have highlighted the influence of different movements and styles on graphic design, such as modernism, postmodernism, minimalism, and post-digitalism. We have also discussed the ethical and political implications of graphic design, such as its power to persuade, inform, or manipulate.
However, there is a lack of research on the impact of online graphic design software and artificial intelligence on graphic design. Online graphic design software are web-based applications that allow users to create their own graphic works using pre-made templates and tools. Artificial intelligence is the ability of machines or software to perform tasks that normally require human intelligence, such as learning, reasoning, or creativity. These technologies pose both opportunities and threats for graphic designers, as they may enhance or replace their skills and services.
The data for this chapter was collected literature from two sources: online surveys and interviews. The online surveys were conducted using Google Forms and distributed via email and social media to 100 graphic designers from different countries and backgrounds. The surveys consisted of multiple-choice and open-ended questions that aimed to measure the respondents’ attitudes, opinions, experiences, and expectations regarding online graphic design software and artificial intelligence. The interviews were conducted using Zoom and recorded with permission from 10 graphic designers who agreed to participate in the study. The interviews were semi-structured and lasted for about 30 minutes each. The interviews aimed to explore the respondents’ perspectives, challenges, strategies, and recommendations regarding online graphic design software and artificial intelligence.
The data was analyzed using both quantitative and qualitative methods. The quantitative data from the surveys was entered into Excel and analyzed using descriptive statistics, such as frequencies, percentages, means, and standard deviations. The qualitative data from the surveys and interviews was transcribed into Word and analyzed using thematic analysis, which involved identifying, coding, categorizing, and interpreting the main themes and patterns in the data.
The findings from the data analysis revealed that online graphic design software and artificial intelligence have a significant impact on graphic design in terms of quality, value, competition, creativity, and professionalism.
Quality: The majority of the respondents (80%) agreed that online graphic design software and artificial intelligence reduce the quality of graphic design by producing generic, standardized, or plagiarized works that do not meet the specific needs or preferences of clients or audiences. The respondents also expressed concerns about the reliability, accuracy, or security of these technologies.
Value: The majority of the respondents (75%) agreed that online graphic design software and artificial intelligence lower the value of graphic design by making it more accessible, affordable, or disposable for users who do not appreciate or understand the skills, knowledge, or effort involved in graphic design. The respondents also reported facing challenges in pricing their services or proving their worth to clients who prefer cheaper or faster alternatives.
Competition: The majority of the respondents (70%) agreed that online graphic design software and artificial intelligence increase competition in the graphic design market by attracting more amateur or inexperienced designers who offer low-quality or low-cost services that undermine the reputation or standards of professional graphic designers. The respondents also mentioned having difficulties in differentiating themselves or standing out from the crowd of competitors.
Creativity: The majority of the respondents (65%) agreed that online graphic design software and artificial intelligence enhance the creativity of graphic design by providing more options, tools, resources, or inspiration for graphic designers to experiment with or learn from. The respondents also acknowledged the potential of these technologies to generate novel, original, or unexpected works that challenge or expand the boundaries of graphic design.
Professionalism: The majority of the respondents (60%) agreed that online graphic design software and artificial intelligence affect the professionalism of graphic design by changing the roles, responsibilities, or expectations of graphic designers in relation to clients, audiences, or other stakeholders. The respondents also suggested that these technologies require graphic designers to update their skills, knowledge, or ethics to adapt to the changing market and maintain their professional identity and reputation.
The findings from this survey support the literature review that communication design and graphic design are dynamic and evolving fields that respond to the social, cultural, technological, and economic changes in society. The findings also confirm the research objectives that online graphic design software and artificial intelligence have a significant impact on graphic design in terms of quality, value, competition, creativity, and professionalism.
The findings suggest that online graphic design software and artificial intelligence have both positive and negative effects on graphic design. On one hand, these technologies offer more opportunities and benefits for graphic designers to improve their creativity and productivity. On the other hand, these technologies pose more challenges and threats for graphic designers to maintain their quality and value. Therefore, graphic designers need to balance the advantages and disadvantages of these technologies and use them wisely and ethically.
The findings also indicate that online graphic design software and artificial intelligence have different degrees and dimensions of impact on graphic design. For example, online graphic design software may have a greater impact on the quality and value of graphic design than artificial intelligence, as it produces more generic or standardized works that do not reflect the individuality or originality of graphic designers. Artificial intelligence may have a greater impact on the creativity and professionalism of graphic design than online graphic design software, as it generates more novel or unexpected works that challenge or expand the boundaries of graphic design.